McDonald's Corporation has announced a new set of global brand standards which aim to prevent violence, harassment and discrimination for employees and customers by fostering a culture of physical and psychological safety.
The new brand standards prioritise actions in four areas, which include harassment, discrimination and retaliation prevention; workplace violence prevention; restaurant employee feedback; and health and safety.
All 39,000 of McDonald's restaurants, in more than 100 countries including the UK, will be required to adhere to the standards, with implementation that is supported by policies, tools, training and reporting mechanisms.
McDonald's president and chief executive Chris Kempczinski said: "There are no shortcuts to ensuring that people feel safe, respected and included at a McDonald's restaurant. This work starts by taking big, intentional moves. Our new global brand standards reinforce our commitment to living our values such that at every interaction, everyone is welcome, comfortable and safe."